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Client

ANWB

My role

UX strategy 

Summary

Redesign ANWB.nl

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Project

In April 2021 we created a concept for ANWB.nl based on a new digital strategy. After the concept we started a new phase of the project in which we created more detailed UX and UI design for customer journey's on the website. 

UX / UI Challenge

The UX/UI challenges relate to multiple parts of the digital strategy: be a one stop shop with all the products, CJ design, attracting a younger audience, creating surprising and valuable experiences and multiple KPI's concerning conversion, personalisation and more. Here are some of the most important. 

 

Goal

Tekst

Goal

Tekst

Goal
Tekst

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Approach

From feature driven to a user-centered approach

I organised a customer journey session with the owners to find where we could add value. We plotted research, insights and data to localise gaps. We determined quick wins and larger changes, filled the backlog and got to work. 

More collaboration between design & development

In the already existing scrum process of the developers, I implemented rhythmic (de)briefs and (pre-)refinement moments. These sessions contributed to alignment from the start, continuously discussing design possibilities and for each role being able to give design input.

Methods

User-centric

Design sprint in a day 

Experience maps and
CJ design

Agile Scrum

Information architecture, wireframing and priority guides

Data Driven

Always open to connect

Feel free to send me an email or to give me a call!

+31623652773

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