Project
Essent B2B offered it's future clients to easily register online, but the target audience mainly remained si
UX Challenge
The energy sector has been around for a long time and has a lot of legacy and complex business models & processes. This reflected in Nuon's old website. Resulting in an information overloading, confusing and unfriendly to use website. The target audience expressed the need to be able to sign-up for energy quick and easy, without all the confusing offers and complex terms and conditions. Therefor the main UX challenge was to (re)design content and set-up an easy to understand & quick sign-up flow.
Approach
The redesign of Nuon.nl was an Agile Scrum project with a multidisciplinary team. The project started with a concept phase. During this phase the website strategy, art direction and main features were identified. Also the strategist and I created a first version of a content strategy. Based on these results the backlog could be prepared for the design & development phase. As the interaction designer for the project I translated the concept and content strategy to the structure of the entire website and zoomed in to each flow, page and feature. I had view on what product we were working towards. I prepared the UX of the epics and user stories two sprints before development and one sprint before visual design to work efficiently, increase velocity and make sure I could pay enough attention to (user) research and iterations. My other responsibilities were improving the content strategy, maintaining and preparing the backlog, planning and guiding refinements, preparing user-tests, stakeholder management and more.
Methods
User research & tests
Content strategy
Customer journey
Priority guides
MVP
Dynamic design & content
